Artist Export: Local to Global
Gonna quote our blog post here!
“Our editors make up our Global Curation Groups, or GCG’s. They sit in offices around the world, and they’re in the know on the content that listeners are streaming the most, the new tracks that are about to break, and the trends that come out of these listening habits. Plus, they’re genre experts—as well as fans themselves—who thrive on deep cultural discussions about the music they curate.”
So, here you go! Exporting local talent and creating the right connections in order to help artists grow is part of my professional DNA.
I represent my region, Southern and Eastern Europe, in Spotify GCGs and work tirelessly to export talent on a global scale.
The Playlist Pyramid
Watch the video to better understand how tracks grow within the Spotify playlist ecosystem. This is a core aspect of our job, and what you’re seeing applies both on a local and an international scale. 🌎
Export Success Stories
Since editors can’t publicly disclose the playlists they curate, you’ll just have to trust the fact that anytime an artist grows in the ecosystem, it’s because of our work behind the scenes. 🕵️
In the case of Italy, look at Måneskin—from Sanremo, to Eurovision, all the way to the cover of the biggest playlist in the world, Today’s Top Hits.