Playlist Curation and Trend Analysis

As a Spotify Editor, I serve both local and global audiences, finding and supporting new talent early, understanding user needs and identifying content gaps.

From the biggest flagships to niche spaces, my curatorial work covers the whole spectrum of music and is data-informed—I identify audiences and craft listening experiences for them.

I can’t disclose exactly the spaces I curate, but I can refer you to this interview released by a colleague—it’ll take you behind the scenes of what we do. And you can take a look at this video masterclass by the team at Spotify for Artists!