Sfera Ebbasta x adidas
Superstar 2020 campaign
I led the editorial team in the ideation and creation of content around Sfera Ebbasta’s involvement with adidas as an ambassador for their 2020 Superstar campaign.
The project revolved around creativity and community, culminating in the creation of a recording studio in Sfera’s hometown of Cinisello, free to use for any budding musician.
Havana Club x VICE
Havana In Da Club 2019 Campaign
I ideated and executed cross-functionally a months-long campaign by Havana Club and VICE around the idea of local hip-hop scenes across Italy.
The project included features and reports about cities and their scenes, club nights featuring DJs and performers selected by VICE and YouTube videos—including the first-ever interview with Geolier, who would soon become a star of Italian music.
Jägermeister x Noisey
JägerMusicLab 2019 Campaign
I ideated and executed written and video content around Jägermeister’s academy for budding electronic producers, Jäger Music Lab.
Spending a week in Berlin with a selection of rising talent and established artists serving as teachers, we followed and explained the creative process of a class of rising artists while storytellug the rich story of the city’s club culture.